Chery Auto’s first production model was the Fulwin compact sedan – numbered “000001”. The first Chery Fulwin rolled off the assembly line on December 18, 1999, marking a milestone in the automotive industry, not just in China, but soon, for Asia and the rest of the world. It was a breakthrough in independent car building for the fledgling Chinese auto industry.
By December 18, 2020—just 21 years later—Chery had achieved another breakthrough with cumulative sales of 9 million units.
From the Fulwin stirring the Chinese market 21 years ago to the Tiggo, Arrizo, EXEED, Jetour and Cowin models shining in global markets today, Chery has established a dozen automakers including wholly owned Chery Automobile and Chery Commercial Vehicle, as well as joint ventures like Chery Jaguar Land Rover and Cowin Auto. In just over two decades, the Chery Group has created a series of brands that span a diverse range from the entry level to the luxury level in the passenger vehicle field.
A host of star models have emerged from Chery’s product lineup. As a key model of Chery, the upmarket Tiggo 8 midsize 7-seater SUV has registered cumulative sales of nearly 300,000 units over the two years since its launch and achieved record sales of over 20,000 units in November.
The Arrizo sedan, meanwhile, is the first model developed according to Chery’s Global Forward Development process and has been recognized by domestic and overseas markets for its world-class quality and performance. The Chery Arrizo 5 was the only Chinese sedan ranked by the J.D. Power 2020 China Initial Quality Study (IQS).
As a premium brand of Chery, EXEED has successfully undergone an upward brand development. Under the Forward R&D system and with a global vision, EXEED aims to build an independent world atop the world-class M3X platform. Empowered by the M3X platform, the EXEED TXL achieved a 5-star plus C-NCAP rating with an overall score of 93.6%, ranking first among all midsize SUVs in evaluations since the new rules came into effect.
If China is the main base of Chery, the overseas market is an increasingly important sector for Chery. In 2020 marking the 20th year of Chery’s globalization, the number of Chery’s overseas customers among its 9 million global customers exceeded 1.7 million and Chery was China’s largest passenger vehicle exporter for the 17th consecutive year.
As China’s first auto brand to go global, Chery has implemented a 3-step strategy for globalization. Today Chery boasts 6 R&D bases, 10 manufacturing plants, as well as over 1,500 overseas dealers and service networks across the globe. Chery’s overseas production capacity totals up to 200,000 units per year. Chery has exported auto products to over 80 countries and regions. In key markets like Russia and Egypt, Chery is a household name.
At the 2020 Summit on Global Image of Chinese Enterprises in November, Chery was listed among 2020 Top 20 Chinese Enterprises with the Best Global Image, moving into the top 10 along with enterprises like Huawei, Lenovo and Alibaba. This is the fifth time that Chery has won this honor and Chery came out on top in the auto industry.
From the very first Chery Fulwin to the 9 millionth Chery model, the visionary Wuhu-based company has not only achieved growth amid the market slump, but also gone on track in world-class automotive development. With the expansion of its primary business of automobile manufacturing, Chery has deployed operations in sectors such as automotive parts, real estate, finance, modern services and intelligentization apart from automobile, brought together over 270 member enterprises, and achieved cumulative revenues of over 100 billion yuan, thus creating a vibrant “auto ecosystem.”
In the Philippines, Chery is distributed by Chery Auto Philippines/United Asia Auto Group Inc. (UAAGI). Chery Auto Philippines currently markets four crossover models: the subcompact Tiggo 2 and Tiggo 5X, the compact Tiggo 7, and the midsize 7-seater Tiggo 8. All have 1.5-liter DOHC 16-valve EFI VVT Euro 5-compliant engines (turbocharged for the Tiggo 7 and Tiggo 8) and have automatic transmissions on all models (MT available on the Tiggo 2 and Tiggo 5X).
Prices range from P695,000 for the Tiggo 2 to P1,280,000 for the Tiggo 8, with zero down payment and low monthly promos available as a limited time offer (subject to bank approval).
All Chery models come with an industry-leading 10-year/1 million-km engine warranty, a 5-year general warranty, and a free full preventive maintenance service (PMS) for 3 years!
Follow Chery Auto Philippines on social media: Chery Auto Philippines (Facebook) and @cheryautophilippines (Instagram) for more updates. You may also call the 24/7 Chery Auto Philippines hotline at (0917) 552 4379 or email firstname.lastname@example.org for more inquiries.
Source: 2020, December 30. Chery Auto: 9 million cars sold globally in 21 years. Retrieved from autocar.com.ph. Authored by Neil Pagulayan