Chery Auto Philippines Expands Metro Manila Presence with the Official Inauguration of Chery Quezon Avenue

May 15, 2026
Published May 15, 2026
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Chery Auto Philippines (CAP) continues to strengthen its presence in the country with the grand opening of Chery Quezon Avenue, a new full-service dealership operated by Wheels Inc., one of the country’s most respected and established automotive dealer groups.
 
“We are proud to officially bring Chery closer to more Filipino drivers through Chery Quezon Avenue. Together with Chery Auto Philippines, our goal is to provide customers not only with Chery’s innovative vehicle lineup, but also with a dealership experience anchored on trust, convenience, and excellent customer care,” Wheels Inc. Chairman of the Board Escorton “Gordon” Teng said. 

Strategically located at 602 Quezon Avenue cor. Tuayan Street, Quezon City, the new dealership officially opens Friday, May 15, 2026, offering customers in Quezon City and nearby areas greater accessibility to Chery’s growing lineup of innovative SUVs and electrified vehicles, as well as aftersales support.

 
IN PHOTO (from L-R): Senior Vice President for Marketing Frederick Teng; UAAGI Chief Marketing Executive & SVP Lyn Buena; Chery Auto Philippines Brand Head Franz Decloedt; UAAGI Deputy Director Joshua Sytin; Wheels Inc. Chairman of the Board Escorton “Gordon” Teng; Wheels Inc. Senior Vice President and Treasurer Antonio Teng; Wheels Inc. Vice President for Sales, Finance, and Insurance Marketing Bernadette Goh-Sy; Wheels Inc. Vice President for Marketing Albern Teng
 
The inauguration was led by key executives from Wheels Inc., including Chairman of the Board Escorton “Gordon” Teng, Senior Vice President and Treasurer Antonio Teng, Senior Vice President for Marketing Frederick Teng, Vice President for Marketing Albern Teng, and Vice President for Sales, Finance, and Insurance Marketing Bernadette Goh-Sy. 

Also joining the occasion were executives from Chery Auto Philippines, including CAP Brand Head Franz Decloedt, UAAGI Auto Group Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Auto Group Dealer Development Department Director Engr. Marvin Martinez. 

Spanning a total dealership area of 800 square meters, Chery Quezon Avenue features a spacious 460-square-meter showroom that can display four to five vehicles. The dealership also includes a dedicated service area equipped with two work bays to provide customers with reliable and efficient maintenance and repair services.

Open from Monday to Sunday, 9:00 AM to 6:00 PM, Chery Quezon Avenue is designed to deliver a seamless and customer-centric experience from vehicle inquiries and test drives to comprehensive aftersales care. 

“This new dealership, in partnership with Wheels Inc., reflects our continued commitment to making the Chery ownership experience more accessible and convenient for our customers. With Wheels, Inc.’s strong track record in the automotive industry and dedication to customer satisfaction, we are confident that Chery Quezon Avenue will provide exceptional sales and aftersales service to motorists,” Chery Auto Philippines Brand Head, Franz Decloedt said.


Customers may contact Chery Quezon Avenue at (02) 8743-6593 for inquiries, appointments, and test drive bookings.

For more information about Chery Auto Philippines and its vehicle lineup, visit the website, https://cheryauto.ph/ or follow and subscribe on Facebook at Chery Auto Philippines, @cheryautophilippines on Instagram and TikTok, and @cheryautophilippines2019 (Chery Auto Philippines) on YouTube.