At a time when survival is the name of the game for many enterprises, and even established brands are struggling, it’s a positive sign to see a new brand not just surviving, but even thriving and growing.
Such is the case for Chery, one of the newest automotive brands to enter the Philippine market.
Since Chery made its grand launch in the Philippine market (under the distributorship of United Asia Automotive Group Inc. or UAAGI) in November 2019, the brand’s nationwide dealership network has seen rapid expansion. Just two months after the launch, and in just the first month of 2020, Chery Auto Philippines had begun sales operations for 14 dealerships throughout Luzon, Visayas, and Mindanao.
Within a year, and despite the formidable challenges posed by the pandemic-induced community quarantines, these sales outlets have developed into full dealerships for Chery vehicle sales, spare parts, and service. These dealerships are located in Alabang, Marilao, Bacoor-Cavite, Cainta, Pasong Tamo, GMA Cavite, Quezon Avenue, Davao, La Union, North EDSA, Pasig, Talisay-Cebu, Cagayan de Oro, and Iloilo
These pioneering 14 dealerships were soon joined by Chery Bacolod and Chery General Santos, which opened last year—at the height of the pandemic—also as full sales/parts/service dealerships.
And in just the first three months of 2021, Chery Auto Philippines has opened two more full dealerships in Camarines Sur and Sta. Rosa, Laguna. This brings the total number of Chery dealerships nationwide to 18—a phenomenal number for a new brand that made its debut just 16 months ago.
The continuing growth of the Chery Auto Philippines dealership network is a testament to the strength and stability of a global brand that is fast earning the trust of the Filipino car buyer.
All in all, Chery Auto Philippines is targeting to open 25 dealerships in three years, a figure within their reach.
The first batch of the all-new Chery Tiggo 7 Pro compact SUV was sold out less than a month after its launch last January and reservations continue to pour in for the new shipments.
Underscoring the dependability and longevity of Chery automobiles are its industry-leading warranties including its longest-ever 10-year/1 million-km engine warranty, 5-year general vehicle warranty, 3-year free PMS promo package, and 3-year roadside assistance.
Behind the Chery dealers’ strength and stability is the fact that none of the dealerships are new to the business. Many Chery dealers are multi-brand operations and, combined, have over 50 years of automotive experience and employ more than 1,000 employees handling the Chery brand.
These big-time multi-brand dealers include some of the most illustrious and experienced dealership groups and principals in the automotive industry like the Autohub Group, San Juan Group, Chiongbian Group, Magnet Motors Corp, Gateway Group, A&B United (Iloilo), Antara Ventures, Inc., and Angcore Group, among other dealership heavyweights.
The rapid acceptance of Chery by multi-brand dealerships is a testament to their trust and confidence in this resurgent Chinese brand and its modern, stylish, highly equipped, and very affordable crossover models, as well as the growth and potential of the Chery brand and the capable and experienced team at UAAGI behind it.
Source: 2021, March 29. Chery Sustains Dealership Growth Amid Challenging Times. Retrieved from Carguide.ph. Authored by Car Guide PH Staff